Yeasha Sobhan

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Yeasha Sobhan

Yeasha Sobhan is a key executive at Bashundhara Group and Bashundhara Paper Mills Ltd., where her leadership has been pivotal in expanding the company's portfolio in paper, tissue, and hygiene products. Her strategic initiatives have positioned these divisions as some of the fastest-growing sectors of Bangladesh's most prominent business conglomerate.

Under her leadership, characterized by a strong commitment to diversity and inclusion, Yeasha has successfully navigated the company through industry challenges, promoting innovation and sustainable practices. Her exceptional communication skills and emotional intelligence have been crucial in her effective management style, making her a respected leader in the industry.

She has spearheaded several key initiatives that have broadened the Group’s market reach and enhanced its revenue, focusing on eco-friendly solutions. Her contributions to the business were recognized in 2018 when she was awarded the Bangladesh Women Leadership Excellence Award, celebrating her strategic insight and her role as a transformative leader in consumer-facing industries.

Her ambition and results-oriented approach have been instrumental in overcoming the challenges typically faced by women in high executive positions. Her leadership has not only strengthened the Group's operations domestically but has also expanded its international presence. Under her guidance, Bashundhara's paper and tissue products now reach over 25 countries, thus boosting Bangladesh’s economic profile on a global scale.

Yeasha oversees the operations of Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper. She ensures these divisions meet their production and sales targets and continually innovates and improves operational efficiencies. Her influence extends to Toggi Real Estate and Construction Limited and The Food Hall, where she has been pivotal in driving growth and setting new standards in Bangladesh's real estate and culinary fields.

Yeasha Sobhan’s dedication to environmental sustainability is evident in managing Bashundhara Paper Mills Limited. She has implemented advanced Effluent Treatment Plants, demonstrating the company’s commitment to environmentally responsible manufacturing practices, supported by achieving ISO 9001:2015 and FSC-CoC certifications.

Additionally, Yeasha has leveraged her marketing expertise to significantly enhance the visibility and market presence of Bashundhara’s brands through well-crafted marketing strategies that have strengthened the company’s market position.

Moreover, she leads the Bashundhara Special Children Foundation, which supports children with special needs and promotes autism awareness. This underlines her commitment to social responsibility and inclusivity.

Through her visionary leadership and strategic initiatives, Yeasha Sobhan continues to profoundly impact the Bashundhara Group, significantly shaping its business trajectory and contributing to societal welfare.

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